![]() Merchandise is a key piece for family film releases. "I'm sure that that merchandising has a lot to do with animated films skipping the window." " have a very long shelf life and exhibition is a much smaller percentage of the mix," Michael Pachter, analyst at Wedbush, told CNBC via email. Many of those items, which include dolls, plush and even apparel, were already shipped to retailers and are either on shelves or ready to be placed on shelves. These kinds of movies are in high demand with parents, but also, for "Trolls" in particular, had merchandise and toy deals tied to the films. A lot of families are home so that's why you are seeing titles like "Trolls World Tour," "Scoob!" and "Artemis Fowl" choosing to go home during this time." ![]() ![]() "What we are seeing in terms of the films that people are watching at home is that they are family movies," Erik Davis, managing editor at Fandango, said.
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